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In the year since its establishment, the Pashmina Certification Centre (PCC) has certified over 15,000 shawls, ensuring their authenticity and the absence of mixing of other fibers, thus enabling seamless trade of genuine Pashmina products in both national and international markets.

The upgraded facility now features a Scanning Electron Microscope (SEM) with Energy Dispersive Spectroscopy (EDS) for advanced fiber analysis. This technology enhances the precision of wool testing and ensures unique ID tagging and e-certificates for traceability and quality assurance.

Pashmina, a cornerstone of livelihoods for Jammu & Kashmir’s artisan and weaver communities, receives a significant boost through the PCC. By certifying genuine products, the facility enhances credibility in global markets and promotes fair trade practices.

Moreover, the PCC indirectly contributes to wildlife conservation by discouraging the use of prohibited fibers like Shahtoosh, protecting the endangered Tibetan antelope (Chiru).

The PCC, developed under a Public-Private Partnership (PPP) model between the WII and the Export Promotion Council for Handicrafts (EPCH), is a testament to the government’s commitment to Aatmanirbhar Bharat.

The initiative not only supports artisans but also generates revenue and employment opportunities for young professionals.

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